Giving Tuesday Social Media Content Calendar for Aspen Valley Wildlife Sanctuary

Here I present my content calendar for 10 days leading up to Giving Tuesday (Nov 30th) for Aspen Valley Wildlife Sanctuary. For those that might be new at content calendar creations, I have noticed that a content calendar is very similar to laying out any other plan. See below for my content calendar development process and final results.

1. Copy Draft (Content development)

I started with word document that tried to include all the information someone would need to post on a social media platform (in this case Instagram and Facebook). I created 10 different sections for the 10 different posts we wanted on each of the 10 days leading up to November 30th. See this document for basic layout and copy. Note - this copy is final, but content was rough at first because I hadn't found corresponding photos yet.

pdf_20211120_giving_tuesday_social_post_content.pdf
File Size:	48 kb
File Type:	pdf

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2. Add photos (Kind of like story boarding)

I then wanted to layout photos with the content so I used Wakelet to do so. See my copy and photo layout here. Note - this is the draft copy at this link. There are probably other much better platforms than this, but I knew of Wakelet so that became my tool for a basic visual and to share with Aspen staff for feedback.  

Wakelet layout of copy and image

3. Embellish photos (I created GIF/mp4 for better visual)

Canva is a great platform for creating cool visuals that are more than just photos. I used Canva to create GIFs of all 10 posts. Note- Instagram does not support GIFs so download in mp4 so you don't have to convert!

GIF converted to PNG with the text "You! Yes you!" static instead of appearing

I then decided to amalgamate my GIFs into a short content video to try and give elementary video editing a shot. You can see the GIFs better in the video format below. Music is subtle so adjust volume as needed!

To see the end result of this content on Instagram and Facebook, check out Aspen Valley Wildlife Sanctuary on Instagram and Facebook and search #GivingTuesday or #GivingTuesday2021.

Facebook post Day 10!

Instagram post Day 9