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Here I present my content calendar for 10 days leading up to Giving Tuesday (Nov 30th) for Aspen Valley Wildlife Sanctuary. For those that might be new at content calendar creations, I have noticed that a content calendar is very similar to laying out any other plan. See below for my content calendar development process and final results. 1. Copy Draft (Content development)I started with word document that tried to include all the information someone would need to post on a social media platform (in this case Instagram and Facebook). I created 10 different sections for the 10 different posts we wanted on each of the 10 days leading up to November 30th. See this document for basic layout and copy. Note - this copy is final, but content was rough at first because I hadn't found corresponding photos yet.
2. Add photos (Kind of like story boarding)I then wanted to layout photos with the content so I used Wakelet to do so. See my copy and photo layout here. Note - this is the draft copy at this link. There are probably other much better platforms than this, but I knew of Wakelet so that became my tool for a basic visual and to share with Aspen staff for feedback. 3. Embellish photos (I created GIF/mp4 for better visual)Canva is a great platform for creating cool visuals that are more than just photos. I used Canva to create GIFs of all 10 posts. Note- Instagram does not support GIFs so download in mp4 so you don't have to convert! I then decided to amalgamate my GIFs into a short content video to try and give elementary video editing a shot. You can see the GIFs better in the video format below. Music is subtle so adjust volume as needed! To see the end result of this content on Instagram and Facebook, check out Aspen Valley Wildlife Sanctuary on Instagram and Facebook and search #GivingTuesday or #GivingTuesday2021.
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In the last several months, I’ve been inspired to reconsider what my work could look like in a post pandemic environment. There are options to work remotely and with that option there are opportunities! Maybe you’re thinking about moving to be closer to family or to a more remote location and want to keep your job or maybe you want to travel and work at the same time! I’ve moved to several cities across Canada for different reasons over the last 15 years. I found myself moving to British Columbia back in 2009 with a sense of adventure having never lived on the west coast of Canada (I am an Ontario lady). I also found myself moving to Alberta in 2018 for a job. Although both moves had very different objectives and I felt differently about both of them, I ended up pursuing similar ways to feel connected. Even in a COVID-touched world where masks might be the new norm for some time, there will be opportunities to explore and connect with others. If you find yourself moving to a new city to take advantage of an opportunity, here are a few tips I’ve learned and practice to feel more at home. 1. Walk or jog/run around your new city as soon as you canI have found walking or jogging is slower than driving (and healthier than sitting in a car). When I’m moving slower, I’m able to take in more of my surroundings and get a good sense of the area. After my move to Barrie Ontario from Victoria British Columbia in 2015, I was surprised at all the hidden trails, beautiful waterfront, cool shops that I found when jogging around that I would likely not have seen if I hadn’t been on foot. I would go out and enjoy those same trails again when I needed to connect with nature and relax. I would feel connected to people in the community when I knew the places locals were referring to in conversation and I would feel good sharing my first hand experience. |
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